Email & The Campaign for Better Use of Subject Lines
Scenario:
I’m a web designer. And guess what? I design websites. So how many emails do you think I get with “Re: Website” in the subject line? Well, it’s at least half of all the legitimate emails that come into my inbox.
How many hours do I spend searching through emails for a particular email that I remember receiving a few weeks back. The one where the client agreed the quote or the one that had a picture for the home page?
The campaign:
Let’s all try to be just a bit more informative with the subject lines. eg. “Re: website - new pic for home page” or “Re: website - quote agreement“.
I’m sure I’m not the only one with this problem. We could save valuable hours if we could just type a few extra characters.
What do you think?